You’ve got a Twitter account and you’re tweeting and retweeting like a maniac. How can you measure how well you’re doing? Well first of all, what’s your goal for using Twitter? Increase sales? Collect leads? Knowing your goal is the first step for figuring out what you need to measure. Once you have that, here are some basic measurements you may want to use to see how well you’re doing:
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Review: Twitalyzer for Twitter statistics
Twitalyzer goes beyond most websites providing statistics on your Twitter usage, displaying 15 key metrics on an easy-to-use dashboard. Other sites which provide Twitter statistics usually focus on followers (and follower growth), updates and followees. While it may be nice to see the growth of your following in a graph, it’s much more useful to know how engaged your audience is and how influential you are. Twitalyzer gives you a snapshot based on the past 7 days of activity, with trending information available for the last 14, 30, 60, and 90 days (and all time). Best of all, it’s free (at least for now).
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Google’s Other Identity Problem
Google has an identity problem – a few actually. One problem is how they handle identity on their network – through the use of gmail addresses – each of which has it’s own identity or profile with no way to consolidate. But I covered that last week. This week’s identity problem is Google’s strategy and how customers view them.
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