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Google has a Self-Centered Need for Speed

Google has been pushing everything on the web to be faster, faster.  Is this all for the greater good?  Or does Google have a more self-serving intention?

Google’s need for speed boils down to one very simple thing: money. It realized long ago that every millisecond improvement in pageload times on its search engine resulted in more searches, and thus more search ads served and clicked on. The opposite is also true. Google once did a study showing that delays of 100 to 400 millisecond in showing search results translated into up to 0.6 percent searches. Multiply that across the billions of searches done on Google and it starts to add up to real money, perhaps tens of millions of dollars per quarter. – Google’s Need For Speed Is About Making You Search More (TechCrunch)

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Review: PostRank Analytics

PostRank ranks online content based upon social engagement (how much readers are interacting with the content by commenting, sharing, responding, bookmarking, etc.).  PostRank provides ranking services, blog discover, data services and also analytics.  I’ve had the PostRank plug-in installed for awhile and use it to see how individual posts are doing as well as see what the top posts are.  PostRank Analytics is a paid service ($9/mo or $99/year) which integrates with Google Analytics to provide an overall picture of how well your audience is engaging with your content.  I decided to give it a try to see what type information it was able to provide that I wasn’t getting through the plug-in.

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Your 2010 Internet Strategy – 10,000 Feet View


In our series of posts we’ve gone through the basics of setting up your 2010 Internet Strategy.  From starting with a business goal, to understanding where you need to be online, with some basics of measurement, we’ve given you the building blocks to make 2010 a year your business can grow online.  What does the strategy look like from 10,000 feet?  Let’s take a closer look…
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