So far we’ve taken a look at several social network software vendors: Leverage Software, Community Server, Prospero, Small World Labs, Pluck and Ning. These vendors run the gambit from very expensive to free, but their core functionality is very similar. Differences come mostly with integration into your own current website, single sign-on, and analytics.

If you’re a small company or not sure how social networks are going to work for you, Ning is an excellent place to start since you can get an ad-driven version for no cost. You can then upgrade to a non-ad version (and run your own ads), but keep in mind that Ning is for smaller networks and does not offer integration with your own website.

For larger companies, my current forerunner is Small World Labs, with their full set of features, modular implementation, and php-based system. Their 3 price-points make them very affordable and their offerings can be tailored to meet the needs of your specific social network. Content from your website can appear within the network and content from the network can appear on your website - effectively pulling your website into the network. Most importantly, I feel this option offers the best opportunity to scale cost-effectively if your network takes off.

I just came across GroupSwim who built community software that can be used internally, externally, with customers, users, developers, or audience. This may be very useful for B2B companies hoping to interact with their customers, so I’m going to try to get a demo set up for next week.

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