Interesting information regarding online consumer use of blogs, video and podcasts:
Groundswell: From the chart: In the US, of online consumers, 25% read blogs, 14% comment on blogs, 29% watch user generated video, and 11% listen to podcasts. The US is the clear leader in both creation and viewing of user-generated video, which is at least partly due to the fact that YouTube is mostly in English….Podcasts still haven’t caught on the US after years of availability.”
These numbers will be different for the B2B audience, but are very important for the B2C audience. B2B often follows directly in the footsteps of the consumer market, so they’re interesting from a trend point-of-view. Looks like video is still pretty important.