Presented by Chris Shimojima, VP Global Digital Commerce, Nike
Make It Better.
Nike’s motto: If you have a body, you’re an athlete.
Nike Plus is an RFID chip in a shoe that interacts with an ipod or a wristband. You can get information on how you run – distance, time, pace, calories burned, etc. On their website, you can connect with other runners, establish challenges, create training regimes, log runs, download music, share routes, etc.
NikeiD – individually designed shoes. Online you can design your own shoes, share your designs and be showcased as a creator. Nike created an exclusive NikeiD design studio experience in NYC for professional athletes. In Japan, they created a mass market design studio to experiment in how to make it work for the masses. Recently they opened two stores in NYC and London for mass market NikeiD.
Nike feels that these services add to the retail experience and do not compete with their existing products. They are a way to differentiate their competitive offerings.
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