Presented by Dan Stickel, CEO of WebTrends
Let’s take a look at Google’s innovation and how they do it. They divide their efforts:
- 70% on core products – search quality, crawl/indexing, AdWords, AdSense, Toolbar
- 20% on emerging products – Blogger, Google Mini, Picasa, News, Pack
- 10% on break-out strategies – Offline Ads, Code, WiFi, Talk
Google also has these key ingredients in everything they do:
- Focus on users
- Think big
- Ignore Constraints
- Break the mold
- The right people
- Small teams
- Iteration & experiment
- Bottoms-up ideas & projects
Google harnesses the innovation of the entire world through easy-to-use tools.
Use some of these same ideas to turn motivated visitors to your website into customers. Listen and build a better experience.
Get a 360 degree view of visitors:
- Listen – On your website, through onsite search, via surveys.
- Learn – From offsite information and CRM.
- Act – Email, Direct Mail, and use behavioral targeting.
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