Presented by Dan Stickel, CEO of WebTrends
Let’s take a look at Google’s innovation and how they do it. They divide their efforts:
- 70% on core products - search quality, crawl/indexing, AdWords, AdSense, Toolbar
- 20% on emerging products - Blogger, Google Mini, Picasa, News, Pack
- 10% on break-out strategies - Offline Ads, Code, WiFi, Talk
Google also has these key ingredients in everything they do:
- Focus on users
- Think big
- Ignore Constraints
- Break the mold
- The right people
- Small teams
- Iteration & experiment
- Bottoms-up ideas & projects
Google harnesses the innovation of the entire world through easy-to-use tools.
Use some of these same ideas to turn motivated visitors to your website into customers. Listen and build a better experience.
Get a 360 degree view of visitors:
- Listen - On your website, through onsite search, via surveys.
- Learn - From offsite information and CRM.
- Act - Email, Direct Mail, and use behavioral targeting.
Technorati Tags: customer experience, customer-centric design, internet strategy, internet strategy summit forum
Subscribe via Email
Subscribe to Newsletter
Services
Process
Testimonials
Contact Us
Website Analysis
