When customers see your logo or hear your name, what do they think and feel? If there isn’t any emotion or attachment to your brand, you’re missing out on an opportunity to connect on an emotional level with your customers. Here’s some tips on how to create a memorable brand:
- Figure out what traits you want your brand to be known for.
- Create unique images, sounds, looks, etc. that represent your brand traits.
- Be consistent.
- Provide excellent customer experiences.
- Deal fairly with others.
- Handle failures transparently.
- Connect with your customers.
- Listen to your customers.
- Be true to yourself.
- Have fun.
What’s worked for your brand? Have ideas to add to the list? Please share in the comments below.
(photo by OiMax @ Flickr CC)
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