Many businesses have blogs. Many businesses feel they should start blogs. Why? Because everyone else is doing it. This isn’t a really strong reason to do anything in business – unless you want to be just like everyone else.
If you have a business blog or are thinking of starting one, take a few minutes to ponder why you are blogging. Hopefully your reasons involve helping and connecting with your customers, which should increase revenue and savings. Using these reasons as goals to form a blogging strategy can really help direct your efforts and produce better results.
Once you have an endpoint (your goals), it will be much easier to work backwards to figure out how to achieve your goals. What will you write about? Who in your company will be blogging? What will you incorporate into the design of your blog? How will you connect with your customers? Where will you syndicate your blog content? Will you use social media to increase awareness of your blog?
Do you have a business blog? What is your blogging strategy?
(photo by hi I’m h micheal @ Flickr CC)