This is the question that every business asks themselves (or should) – What do our customers not know? It is vitally important to know the answer to this question because that is the very information you need to have on your website and in your brochures. Potential Customers come to your website to get the answer to their questions.
The hard part is that the question is not the same for everyone. But there are some easy ways to find out what customers want to know. Most obvious and easy is just to ask them. Much of this information is also already known by employees of your company. Anyone who takes sales or support calls will have information about what customers have questions about.
Helping customers answer their questions will lead to higher customer satisfaction and an improved sales process, plus provide you with better content on your website and brochures.
(photo by Andreanna @ Flickr CC)
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