While in the self-checkout lane at Meijers today I started thinking about rfid again. Wouldn’t it be cool if we could just walk right out the door and everything in our basket would be instantly scanned and charged? IBM made a commercial about the very possibility. Think about the time savings!
There’s no denying that what Tetherball is doing is interesting to marketers. But if people aren’t willing to use the device, it won’t be of any use to marketers. (there are lots of things that are interesting to marketers that no one else wants). So, what if instead of spending time on a device that seems cool, they could somehow actually make it useful to the people using it? Wouldn’t that matter more? Wouldn’t that help make the device more accepted and actually make it more useful to marketers?
What about what you’re doing? Does it matter? How can you make it matter more? Is there something you could be doing to accelerate your progress?
(photo by iChaz @ Flickr CC)
Technorati tags: tetherball, loyalty programs, mobile, marketing, mobile advertising, business, reward programs
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