I had the distinct pleasure to hear Olivier Blanchard speak at Ungeeked Elite in Chicago…. (sorry, lead a discussion). And have had a number of great conversations with him in person and online since. In Chicago he spoke about Social Media ROI and his view on online strategy is very similar to mine (business strategy and objectives and basic marketing first!), so it was really cool to connect with someone like-minded and hear how they talk about it and think about it (for the same reason, I’m really looking forward to reading his book, Social Media ROI
). If you have a chance to hear him talk or to talk to him, I highly recommend it.
I came across this presentation that Olivier did a few years ago, but he does a great job about talking about how social media helps you build a better brand:
What do you think?
(the link to the book above is an amazon affiliate link)