Google+, which recently celebrated its first anniversary, has gained a reputation as a desolate wasteland of a social network. Google has fought back, claiming an ever-growing userbase (75 million daily active users today) but the calculation methods are sketchy at best.
Given the platform’s lack of popularity, should you bother maintaining a Google+ presence for your small business? Absolutely.
Why? There are two reasons, says Jacob Smith, digital marketing specialist for Zumba Fitness.
– Should Your Small Business Be on Google+? by Alex Fitzpatrick