The hope and dream of all content creators is that their content will be shared so that it can be seen by more people. How, when and why people share content is extremely important to marketers because it will help form not only where you post your content, but also when and what content you post. Jason Falls over at Social Media Explorer has a nice analysis of ShareThis’ quarterly report on how content has been shared across the web….
Unfortunately, clear understanding of share metrics is hard to come by. Installing share buttons on your website provided by the social networks don’t often provide analytics to go along with them. Your website analytics only go so far. So we have to rely on sharing tool companies and their aggregated data to understand this critical component to our communications efforts. — Understanding Consumer Sharing by Jason Falls
