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Archive for the ‘ISFSummit’ Category

Internet Strategy Forum Summit – Innovate How We Connect

Posted in Business, ISFSummit, News & Notes, Tips, tagged , , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by Chris Shimojima, VP Global Digital Commerce, Nike
Make It Better.
Nike’s motto: If you have a body, you’re an athlete.
Nike Plus is an RFID chip in a shoe that interacts with an ipod or a wristband. You can get information on how you run – distance, time, pace, calories burned, etc. On their [...]

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Internet Strategy Forum Summit – End to End Marketing: A Fundamental Shift

Posted in Analytics, Business, ISFSummit, News & Notes, Tips, internet advertising, tagged , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by Nancy Bhagat, VP Sales & Marketing Group, Director Integrated Marketing, Intel
Cost of media is low per person, but is unfocused.
There is a 300% growth rate in timeshifting TV.  But TV is not media, it’s a delivery.  Video will continue to exist, just in different places through different delivery strategies.  Behavior has changed in [...]

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Internet Strategy Forum Summit – The Building Blocks of Online Customer Engagement

Posted in Business, Design, ISFSummit, News & Notes, Tips, tagged , , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by Dan Stickel, CEO of WebTrends
Let’s take a look at Google’s innovation and how they do it.  They divide their efforts:

70% on core products – search quality, crawl/indexing, AdWords, AdSense, Toolbar
20% on emerging products – Blogger, Google Mini, Picasa, News, Pack
10% on break-out strategies – Offline Ads, Code, WiFi, Talk

Google also has these key [...]

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Internet Strategy Summit Forum – Mapping the Digital Landscape: A Strategic Guide

Posted in Business, ISFSummit, News & Notes, Social Networks, Tips, internet advertising, tagged , , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by Geoffrey Ramsey, CEO of eMarketer
Data can be made to say anything you want.  People don’t trust advertising or marketing.
The growth rate for total media spending is only 3.3%.  The growth in traditional media – radio, tv, print is negative.  All the growth is online.  eMarketer is predicting 22.2% growth in online media spending, [...]

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Internet Strategy Forum Summit – Evolution of CRM

Posted in Business, ISFSummit, News & Notes, Tips, internet advertising, tagged , , , , on Thursday, Jul 17, 2008 | Comments Off

Presented by David Placier, VP of Marketing, Disney.com
Definition of CRM – Customer Relationship Marketing

Differentiating marketing treatment and/or service level for an individual or group
Differentiating in order to optimize customer value to company
ROI based
Targeted effort, not mass

Customer value = income you receive from an individual – expenses acquiring, servicing and marketing to individual
When CRM started isn’t [...]

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Internet Strategy Forum Summit – Internet Marketing by the Numbers

Posted in Analytics, Business, ISFSummit, News & Notes, Tips on Thursday, Jul 17, 2008 | 2 Comments »

Presented by Mike Moran, Distinguished IBM Engineer
Yes, an engineer talking to you about marketing.
You need to watch what your customers are doing so you know what to do next.  While there are a lot of things out there that you can’t measure – there are about 20% that you can measure that lead to a [...]

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