Like most entrepreneurs, chances are you didn’t start your own business so you could run a Twitter page. But this deep into the 21st century and the impact of a social media campaign is undeniable. Unless you’ve completely written off technology, it’s likely that you’re either already on the Twitter train or you keep thinking, “You know, I should really look into this Twitter thing. I’ll do it tomorrow.” The problem with tomorrow is that it isn’t today. In Twitter, as with most things, there’s no time like the present.
Here are some quick and easy tips to get you started with running a Twitter page for your business.
Set up your Twitter profile.
A complete and consistent profile is essential to making an immediate impact on Twitter. The branding—profile picture, graphics, Twitter handle, bio—should be consistent with the rest of your branding, be it on your website, other social media accounts, or physical products. Choose a profile picture that is bold and easily identifiable. Your Twitter name should be your company’s name, ideally.
Build your Twitter community.
When you start out with Twitter, you start out at zero. It’s up to you to build your community of influencers and followers. Twitter will always suggest people to follow—who, in turn, may very well follow back. But take the initiative to identify who are the key influencers in your industry, follow them, and begin to interact with them. Also important is to spread the word among your customers that you are now on Twitter. Cross post to other social media accounts, include information in advertisements, and always include links to your social media accounts on your main website. Make it easy for people to find your page.
Establish your Twitter voice.
Now that you’ve set up your profile and begun to build your followers, it’s time to begin posting and making connections. Be consistent in your posting. Make it so that people can come to expect and look forward to seeing your Tweets. Post regularly and often, but not so much that you’re a pest. If you’re unsure of your posting technique, check other accounts that are in the same industry as you. What are they doing right? Levity and visuals are two major ways to catch people’s attention. Staying current and local can also quickly build a sense of community.
Though it may seem daunting at first, Twitter can be a gamechanger for your business. It’s free and—though this may be hard for some people to accept—easy to use. A complete and consistent profile, relevant community, and a strong voice are the building blocks of an effective Twitter account for business.