Facebook ads can be a relatively cost effective way to increase awareness and even to generate sales. Social Media Examiner has an article — 4 Ways to Improve Your Facebook Ads — that serves as a good starting point. The article mentions 4 ways to improve your Facebook ads: 1) Meaning of Colors, 2) Language that Reflects Brand, 3) Impact with Images & 4) Effective Targeting. I think two of the most important ways to improve ads (of any kind) are missing: 1) Providing Value 2) Catchy Wording.
State Value & Benefits in Ads
I think it’s important to remember in any marketing communications or advertising that customers want to know what’s in it for them. Instead of a list of features, they want a list of benefits. While Facebook ads have a set limit of words and images, these should be used to inform the audience of the value you are offering them. It’s important that messaging reflect your brand, in terms of voice and image, but without communicating value, you are relying on what the customer knows of your brand (which may be nothing at all).
Ads Have Only an Instant to Impress
Images and color certainly have an impact on how we feel and whether something catches our eye. Once that attention is caught, even if only for a split second, it’s vital to do your best to communicate in a way that keeps the attention. Obviously putting your value/benefit out there front and center is key, but also to word your call to action and entire message in a way that’s both easy to read and catchy. The example ads for #3 in 4 Ways to Improve Your Facebook ads are great examples of having catchy messaging.
What ways have you improved your Facebook ads?