Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand.
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Social Networks
The Importance of Blog Images to Social Sharing
Adding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Posts with images are much more likely to stand out in the news feed where people are likely to read your content. This doesn’t mean you should stop writing updates without images — those can be more personal and engaging than posts from your blog. Having images on your blog will increase the chances that people will read your content on your blog and on the various social networks where it gets shared.
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ASICS uses Facebook App to Find New Spokeswoman
To help find a spokeswoman for their women’s sportswear line, AYAMi, ASICS has launched a Facebook app and digital campaign to find a new face to front next year’s brand campaign. This expands on their strategy of recruiting runners at last May’s Paris Marathon. The campaign hopes to expand on the AYAMi Spring-Summer print and online campaign, which featured amateur atheletes exercising, to reinforce a modern image of femininity and beauty.
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