Once you’ve built up a social media network, tapping into it for help can be especially effective. Just look at Team Detroit in the SXSW Chevy Roadtrip challenge. Because Dave Murray, Brandon Chesnutt, Henry Balanon and Audrey Walker had already built up their social media community, they were able to ask them for help in order to win the challenge (which resulted in The Epic Tweetup this past August). Similarly, Dave Peckens has built up his social media community and had a successful launch of MichiganDads with Matt Eder. Now Dave is up to be the next Crackberry Idol and he needs the help of his social media community (that’s you!).
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Social Networks
8 Ways to Increase Social Media Interaction
If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Unfortunately there isn’t a magic wand that can make you instantly Internet popular, but here are some tips for improving your interaction and getting on the right path.
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Woot.com Inspires Repeat Purchases with Irreverent Humor
A while back I purchased a Kindle from Woot.com, the online store and community which offers a deal on just one item per day (which was recently acquired by Amazon). To inspire me to purchase from them again, they sent me a hilarious email (see below) with a link to a deal on a Kindle cover with a book light. Far from your normal followup marketing email, Woot.com’s email was well written and funny enough that I read it all the way through (plus it got forwarded and blogged). As I’ve said before, a bit of humor can be good for business (also shown by Sharpie) and can inspire, not only repeat business, but customer loyalty and evangelism.
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