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Social Networks

Sarah Worsham / Sep 10, 2010

Measuring Social Media Marketing Success

I’ll be speaking at Social Media Michigan’s September meeting with the topic:

Measuring Social Media Marketing Success

The ability to measure the effectiveness of marketing starategies and calculating ROI is a key to a successful marketing campaigns. Weather it’s traditional marketing or social media
marketing; as a marketer your responsiblity is to not only create comprehensive social media
marketing startegy but also, create key matrix for measuring success in social media.

Register Now!
[Read more…] about Measuring Social Media Marketing Success

Sarah Worsham / Sep 9, 2010

Does Your Social Media Personality Fit Your Brand?

Temporary personality issuesMany companies spend quite a bit of time thinking about their brand and marketing — what type of persona does the brand have, how should the brand interact with customers, etc. If you’ve spent any time building up your brand (personal brands included), does your social media personality fit the image of your brand?
[Read more…] about Does Your Social Media Personality Fit Your Brand?

Sarah Worsham / Sep 8, 2010

Social Media in an Hour a Day

rows and rows of cowboy hats..You’re busy.  You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of time to spare. While social media can take a lot of time, you can get quite a bit out of it just by devoting an hour a day.  Here’s how…
[Read more…] about Social Media in an Hour a Day

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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