Software Development Management
There are lots of different ways to measure social media ROI (return on investment). Some are short term (increase in web traffic, mentions, leads, etc.), but many are longer term and thus much harder to measure. Whenever you measure anything, you want to be very clear about exactly what it is you’re measuring and what it means.
This video, Social Media ROI: Socialnomics is by Erik Qualman. He’ll give you some ideas of the longer term benefits of social media.
Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. What you should be doing online to make yourself more findable by recruiters and how recruiters are using social media to find talent.
People like social media because it lets them speak and engage with other people (I know, obvious, right?). So it makes sense that people are more likely to interact with businesses who act like people — who have a bit of personality — who like to have fun. Sharpie, as in the pens, is doing just that, using their Sharpie blog as their main base of operations. Encouraging people to use their pens to make fun projects — or “random acts of self expression” — and share how they’re using Sharpie pens.
[Read more…] about Add a Little Fun into your Social Media Marketing