HootSuite just released a new version of their social media application/dashboard/platform programmed in HTML5 for increased speed and performance. Additional features like 2 new themes, geo-search capability, support for Twitter’s retweet and Google Analytics improve the overall usefulness of the app for social media marketing, monitoring and conversations.
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Social Networks
Using Google Analytics to Measure Social Media Success
I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. I covered what to measure, some measurement basics, what it means to measure success and what Google Analytics can tell you about success in your social media plan. My slides from the presentation are below. I’ll work on making a downloadable recording available soon. If you have any questions, please let me know!
Using Google Analytics to Measure Social Media Success
View more presentations from Sazbean Consulting.
If you want to learn more, a great book on the topic is Web Analytics: An Hour a Day
Review: TweetShare for Sharing Files & Creating Discussions via Twitter
TweetShare has a very interesting niche in the field of Twitter applications — it allows the sharing of files & enables discussion around those files — as well as general discussions. Let’s say you took a picture at a conference and you wanted to get feedback about it. Yes, you could use Twitpic or other photo sharing sites to send a link to the photo out via a Tweet. But, TweetShare allows you to share that photo and then organizes the discussion around the photo so that anyone can easily follow it.
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