One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. Your brand starts to actually take on all those attributes in your mission statement in the minds of your customers. But what if your brand is more than just your company? What if your brand stands for a whole new revolution? What then? Cree is doing just that with their LED revolution.
[Read more…] about Making Your Brand Stand for More than Just Your Company
Social Networks
Getting Started with Social Media for Your Business
You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else). And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else.
[Read more…] about Getting Started with Social Media for Your Business
Should You Use Foursquare for Your Business?
If you have a local, brick & mortar business, with customers that come to your location, you definitely should look into using Foursquare. (For more information on what Foursquare is check here.) With Foursquare, businesses have an opportunity to reward loyalty without requiring the hated loyalty card. And customers can get recommendations and information about places from their trusted network of friends, all while playing a bit of a game.
[Read more…] about Should You Use Foursquare for Your Business?