One of the biggest problems companies have when they “do” social media is that they don’t commit to it:
What makes my head turn is when I hear companies say they need social media and when they have it, they treat it simply as another cubicle resource. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. – Dave Murray – I Don’t Care if You Don’t Get It
If you’re going to use social media, then dive in. Learn what it’s about. Commit resources and people to it. Listen. Engage. Communicate.
[Read more…] about Use Social Media or Don’t – But Commit if You Are
With so much coverage of 
Location is becoming more than just a game. More than just how many points or badges you can acquire. It’s becoming useful. Not only can I see where my friends like to hang out, what suggestions they have, I also can see what nearby stores are offering specials. When I went to check in to Biggby Coffee in Ann Arbor today, I noticed that two nearby stores had a small “special” icon below them: