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The Faceless Company

insightslogoI wrote a post yesterday at Insights Group about giving a face to your company.  Customers no longer want to just purchase a product from your company.  They want to know something about you.  They want your company to have a face and a personality.

People are more likely to do business with a company if they have some sort of connection.  Be it a referral or emotional attachment or just some type of experience that puts a face behind a company. – The Faceless Company – Sarah Worsham – Insights Group

Does your company have a face? What kind of face does your company have?

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Social Media: Create a Strategy for Your Online Store

practicalecommerceOnce again I’ve written a story over on Practical eCommerce.  The article is about how to create a social media strategy for online stores (but the principles apply to all businesses).  Enjoy!

Most of us are familiar with Facebook, Twitter, Flickr and other social networking sites. There has been quite a bit of coverage on how to use them, but how should an online merchant create an overall social media strategy? – Social Media: Create a Strategy for Your Online Store – Practical eCommerce

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Social Networking for Referrals

referralsathenaspixMany companies get the highest conversion rates (and best customers) from referrals.  People tend to trust their friends, family and colleagues over companies – that’s a given.  So, it may be in your company’s interest to use social networking to gain referrals.  Like networking in person, social networking for referals involves quite a bit of relationship development and communication.  People need to get to know you before they’ll be willing to recommend you to anyone else.

Social networking for referrals also means being on the networks where your potential referrals will be.  And if you provide products and services to other businesses – this probably means other businesses.  So, for this social networking purpose, it’s not about where your customers are on the social networks – it’s about where the referrals or other businesses are.  This means it may make sense to dedicate some resources (time & effort) to networking and building relationships on business networks.

So if your business relies heavily on referrals for new sales, you may want to look where your potential referrals are, instead or in addition to where your potential customers are.

(photo by Athena’s pix @ Flickr CC)

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