Opinion

Sarah Worsham / Jul 16, 2009

Are You the Grain or the Chaff?

wheatKevinLallier Are you the grain or the chaff?

When people thresh through their inbox or social media network, are you the grain that they find useful or the chaff that they throw away? People are selfish. They’re only going to listen to you if they find what you you’re saying to be valuable or interesting. With so many people tweeting and posting and producing content, there’s a limit to how many people anyone can read regularly. – Are You the Grain or the Chaff? – Sarah Worsham – Insights Group

In my post over at Insights Group today, I write about how to distinguish yourself from the chaff and stand out as a grain.

(photo by KevinLallier @ Flickr CC)

Sarah Worsham / Jul 15, 2009

Don't We Have More Important Things to Regulate Other Than SEO & Google?

falloutieatedacookie Recently there was a call for the government to regulate Google in terms of how the search engine displays results. The anonymous author of the post called for transparency in terms of how Google’s algorithm works. Reading the post, I became convinced that the author’s company had recently had some type of run-in with Google – which probably means they did something that was against Google’s TOS. Just like any 5-year old that gets caught with his hand in the cookie jar, our anonymous author has started to throw a temper tantrum and scream “It’s not fair!”

Sarah Worsham / Jul 9, 2009

Can People Be Taught How to Use Social Media?

Last night, Chris Brogan asked whether Social Media can be taught based on a post by Adam Cohen, which got me thinking. My initial reaction is yes, of course, people are fairly intelligent (for the most part) and they know how to have conversations in person, so having conversations with social media shouldn’t be too much of a jump. Using social media to have conversations just requires understanding the technologies and the techniques needed to keep track of what’s being said.

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