People like social media because it lets them speak and engage with other people (I know, obvious, right?). So it makes sense that people are more likely to interact with businesses who act like people — who have a bit of personality — who like to have fun. Sharpie, as in the pens, is doing just that, using their Sharpie blog as their main base of operations. Encouraging people to use their pens to make fun projects — or “random acts of self expression” — and share how they’re using Sharpie pens.
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News & Notes
Getting Started with Social Media for Your Business
You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else). And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else.
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Advertising that Engages the Audience & the Publishers
Banner advertising doesn’t have to be boring. If you do it just right, you can engage not only your audience, but also the publishers who are posting your ads…. (via brandflakesforbreakfest)
UNIQLO LUCKY SWITCH from HN on Vimeo.
The end of winter 2009, UNIQLO launced a small blog widget and bookmarklet made huge movement.