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News & Notes

Sarah Worsham / Feb 26, 2010

Understanding Facebook Page Insights

Facebook provides some pretty interesting statistics for business pages.  You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country.  Cool.  But what does it all mean?
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Sarah Worsham / Feb 26, 2010

Top Internet Marketing, Strategy & Technology Links – Feb 26, 2010

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Google announced via Twitter, that public status updates from Facebook are now included in the search engine’s real-time search feature. That means the largest social network in the world is getting play in Google’s real-time search alongside Twitter, MySpace, and others.- Your Facebook Page is in Google’s Real-Time Results Now (WebProNews)

While only updates for pages are showing up right now, Facebook’s status as the major social network means that what happens there will have a big play in search results for companies.  May be time to figure out how to better use Facebook pages…

[Read more…] about Top Internet Marketing, Strategy & Technology Links – Feb 26, 2010

Guest Post / Feb 25, 2010

Achieve Better Results By Targeting a Niche

This is a guest post by Chris Horner, a freelance photographer.

Over the years I’ve had the privilege of talking at length with many business owners, executives, and aspiring entrepreneurs. It seems that identifying a target market is one of the hardest tasks for these folks to accomplish. I believe it’s because they try to market their wares to anyone with a pulse. (Yes I was actually told that once – word for word – from a bank executive) This results in wheel spinning, poor sales, and the business owner/exec scratching their head trying to figure out what exactly happened as they’re driving to bankruptcy court.
[Read more…] about Achieve Better Results By Targeting a Niche

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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