Knowing about unusual traffic on your website or blog can help you determine whether or not certain campaigns or promotions are working. Being aware of events or sites which are sending you traffic is also important. Google Analytics provides a nice tool for alerting you to unusual patterns of traffic on your website or blog which is very useful for these purposes — Intelligence. Let’s take a closer look at some of the information you can gather from Google’s Intelligence… [Read more…] about Insights from Google Analytics Intelligence
News & Notes
Marketing + Technology = Marketing Technologist?
This interesting presentation by Scott Brinker on The Rise of the Marketing Technologist was brought to my attention by Jim Suchara. With the speed that new technologies are being developed and the rise of the social web, technology and marketing are on a collision course (or have already collided). Scott explores these issues in his presentation:
Rise of the Marketing Technologist
View more presentations from Scott Brinker.
What do you think? How should IT and Marketing be involved in solving the need for a marketing-saavy technology expert?
Review: Topsy Social Analytics
Topsy is a real-time search engine for the web that also provides nice information about what’s trending in real-time. A hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy only includes mentions that are what they call “significant and valid,” meaning they take out bots and only include posts that have a link or have been passed on. Topsy’s Social Analytics will definitely be on my regular list of tools. Here’s a closer look…
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