Social media management and measurement can be some of the most difficult tasks for any business. Moreso for small businesses which may have difficulty finding tools that give enough information at an affordable price. If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights. Let’s take a closer look… [Read more…] about Review: Sprout Social for Social Media Management & Measurement
Analytics
Use Alexa & Compete with Caution for B2B and Niche Sites
When you’re trying to get a handle on how well your site is doing, it can be helpful to compare it to other sites on the Internet. Both Alexa and Compete offer up a ranking of your site compared to all the other sites they know about. However, both Alexa and Compete come up with their rankings by extending the data they do have to make a hypothesis about how your site is actually doing (similar to how Nielson does tv ratings by getting reviews by a very small percentage of US households). For B2B and Niche sites, the information may be problematic if the audience polled by Alexa and Compete does not accurately reflect the niche or industry in question. [Read more…] about Use Alexa & Compete with Caution for B2B and Niche Sites
Review: Topsy Social Analytics
Topsy is a real-time search engine for the web that also provides nice information about what’s trending in real-time. A hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions. Topsy only includes mentions that are what they call “significant and valid,” meaning they take out bots and only include posts that have a link or have been passed on. Topsy’s Social Analytics will definitely be on my regular list of tools. Here’s a closer look…
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