Yesterday, Ford revealed their new Explorer model exclusively on their Facebook page, and then followed up with live events in North America. The reveal on Facebook was followed by other events, including an online chat with CEO Alan Mulally, among others. How has the use of social media impacted the Explorer launch? Obviously, it’s a bit too early to tell in terms of sales, but let’s take a look at some initial measures…
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Analytics
Google Basic Keyword Research Tools for Your Site
Keywords. SEO. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: [Read more…] about Google Basic Keyword Research Tools for Your Site
Improve Your Tweets Using HootSuite’s Twitter Stats
An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Taking a look at your Twitter stats using HootSuite can give you some good insight to improve your tweets.
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