Old Spice has turned their “The Man Your Man Could Smell Like” ad campaign into a viral sensation by having the “Old Spice guy” respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. The move has gotten quite a response, but only time and sales will tell whether it was successful for the brand’s bottom line. Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now.
[Read more…] about Measurable Effects of Old Spice Viral Campaign
Analytics
Social Media is Measurable
For whatever reason, there’s this perception that social media is not measurable — that you just do it because good things will happen. “What’s the ROI of your phone?” is one thing I’ve heard in comparison to measuring social media. But, if you know what you are trying to accomplish ahead of time, there’s always something that’s measurable (even with a phone).
[Read more…] about Social Media is Measurable
18 Things Online Measurement Can Tell You
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you:
[Read more…] about 18 Things Online Measurement Can Tell You