Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t). Klout gives you an idea of what your actual reach is and how engaged you are with your network (and vice versa).
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Analytics
New HootSuite 5 Improves Speed & Adds Features
HootSuite just released a new version of their social media application/dashboard/platform programmed in HTML5 for increased speed and performance. Additional features like 2 new themes, geo-search capability, support for Twitter’s retweet and Google Analytics improve the overall usefulness of the app for social media marketing, monitoring and conversations.
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Using Google Analytics to Measure Social Media Success
I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. I covered what to measure, some measurement basics, what it means to measure success and what Google Analytics can tell you about success in your social media plan. My slides from the presentation are below. I’ll work on making a downloadable recording available soon. If you have any questions, please let me know!
Using Google Analytics to Measure Social Media Success
View more presentations from Sazbean Consulting.
If you want to learn more, a great book on the topic is Web Analytics: An Hour a Day