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Strategy

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Marketing + Technology = Marketing Technologist?

This interesting presentation by Scott Brinker on The Rise of the Marketing Technologist was brought to my attention by Jim Suchara.  With the speed that new technologies are being developed and the rise of the social web, technology and marketing are on a collision course (or have already collided). Scott explores these issues in his presentation:

Rise of the Marketing Technologist

What do you think? How should IT and Marketing be involved in solving the need for a marketing-saavy technology expert?

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Review: Topsy Social Analytics

Topsy is a real-time search engine for the web that also provides nice information about what’s trending in real-time. A hidden gem is their Social Analytics which allows you to compare up to 3 different queries over time (in graphical format) for mentions.  Topsy only includes mentions that are what they call “significant and valid,” meaning they take out bots and only include posts that have a link or have been passed on. Topsy’s Social Analytics will definitely be on my regular list of tools. Here’s a closer look…
[Read more…] about Review: Topsy Social Analytics

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The Importance of a Baseline When Measuring Social Media

Little Felt Owl Measuring TapeWhenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. What the baseline is will depend on what you’re measuring, what your goals are, and what tactics you’re looking to implement. A baseline measurement will help you understand which tactics are working and which ones need some tweaking. [Read more…] about The Importance of a Baseline When Measuring Social Media