HootSuite just released a new version of their social media application/dashboard/platform programmed in HTML5 for increased speed and performance. Additional features like 2 new themes, geo-search capability, support for Twitter’s retweet and Google Analytics improve the overall usefulness of the app for social media marketing, monitoring and conversations.
To start with, the HootSuite app has more space for your tabs and streams, and makes more efficient use of the space for task-specific uses. For example, when you go to add a tweet, or profile update at the top, the box will expand for more space, but will otherwise be collapsed so you have the space for monitoring your social networks.
Also nice is support for Facebook updates… with links and images being generated so now your updates look just like they would if you shared a link on Facebook.
They’ve also added a connection to Google Analytics so you can see your stats right from HootSuite (although I couldn’t get this connection working properly — although I only spent a few minutes on it).
With every new release of HootSuite, which is updated the minute I login, the application becomes more and more useful as a social media tool. And the little owl head that blinks at you occasionally from the corner is just cute.
What do you think? Do you like or dislike the new HootSuite 5?