Software Development Management
Trying to make the case for social media for your business or organization? Shift Communications has some great tips for talking points to put it all into perspective (warning: the second video in this presentation has swear words and may not be safe for work — but can be skipped. It’s a video from a consumer upset with Sony and their data breach for the Playstation Network).
BSC Designer, creator of Balanced Scorecard software, was kind enough to interview me about social media measurement. If you’re a regular reader here, you know measurement is very important to me — it helps you make the right decisions about your business and the strategies and tactics you use to reach your objectives. In this interview, we discuss some of the guidelines to choosing the right social media measurements, as well as how measuring social media (and digital tactics) compares to measuring other business processes.
Feel free to ask any questions in the comments.
Jason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject.