BSC Designer, creator of Balanced Scorecard software, was kind enough to interview me about social media measurement. If you’re a regular reader here, you know measurement is very important to me — it helps you make the right decisions about your business and the strategies and tactics you use to reach your objectives. In this interview, we discuss some of the guidelines to choosing the right social media measurements, as well as how measuring social media (and digital tactics) compares to measuring other business processes.
Feel free to ask any questions in the comments.