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Social Media

Sarah Worsham / Jun 22, 2011

7 Ways to Build Your Facebook Fan Base

Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page.  Creating an engaged and interested fan base takes a bit of work and planning.  This presentation from 360i has some great tips for creatine a growing, engaged fan base for your Facebook page.

360i Report: 7 Ways to Fuel Fandom

View more presentations from 360i

What do you do to increase engagement with your Facebook fans?

Sarah Worsham / Jun 21, 2011

Poll: Is it ok to cross-post updates from one social network to another?

I asked this question on Facebook on Friday and got some really interesting comments and feedback, so I decided to open it up to a wider audience on my blog (and Twitter) to see what more people think.  Please let me know what you think and please share. I’ll share the results in a post in the near future.  Thanks in advance!


Sarah Worsham / Jun 20, 2011

Understanding the Different Ways People Consume Content

Grayson, our granddaughter, eating a Georgia  peach and enjoying every bite.Think about how you consume content on Twitter (if you use it) versus Facebook versus LinkedIn or blogs. On Twitter you probably only pay attention to what’s going on now. Very few people bother to scroll back through all the tweets of people that they’re following. However, you probably do scroll back on Facebook to see what your friends are up to. As a marketer, its important to understand these differences in order to more effectively engage with your audience. [Read more…] about Understanding the Different Ways People Consume Content

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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