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Social Media

Sarah Worsham / Jun 15, 2011

Social Media Lead Generation

Wondering how you can generate leads from social media? Hubspot has this nice little presentation to give you some ideas.  Remember it’s all in the execution, part of which is analyzing what went well and what didn’t so you can improve (or stop).

Social Media Lead Generation [5 Steps]

View more presentations from HubSpot Internet Marketing

How do you use social media for lead generation?

Sarah Worsham / Jun 13, 2011

Measuring Correctly By Asking the Right Questions

Question mark made of puzzle piecesGetting data and metrics for online campaigns is fairly easy.  If anything, there’s probably too much information (yah, right, says the analyst).  But having a lot of information is not the same as having the right information. Many of the online tools that are used for carrying out social media and online campaigns also provide a lot of data about what’s going on. As marketers and business people, we end up collecting a lot of numbers. How do we know if we have the right numbers? [Read more…] about Measuring Correctly By Asking the Right Questions

Sarah Worsham / Jun 1, 2011

The Importance of Trust in Your Social Network

You may have already read Trust Agents (affiliate link) by Chris Brogan, or heard him speak on the subject, but having trust within your social network IS extremely important if you want to be able to use the channel for any communication. Creating trust and being trustworthy online, or being a trust agent is changing.  Chris gives some ideas on how to be a trust agent within your own social network (works offline too):

The Changing Role of the Trust Agent

View more presentations from Chris Brogan

What do you think?

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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