2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on increasing engagement posted October 18, 2010)
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. Here are some tips for increasing the engagement on your Twitter profile and getting people to listen to you…
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Social Media
Best of 2010 – Understanding Facebook Page Insights
The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! (original on Facebook page insights posted February 26, 2010).
Facebook provides some pretty interesting statistics for business pages. You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country. Cool. But what does it all mean?
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Impact of Measuring the Wrong Metrics in Social Media
You’ve got your social media strategy and tactics in place. You’re measuring everything you can: tweets, retweets, followers, friends, shares, visits, bounce rate, etc. But what do all these numbers tell you about how successful your strategy and tactics are? What if you’re measuring the wrong things? What’s the impact to your social media strategy?
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