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Social Media

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Why Regularly Updated Content is so Important

You hear it all the time — regularly updated content is vital for your business.  Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case. An excerpt:

Most corporate websites are glorified online brochures. They feature critical messages, value propositions and calls to action. And there’s nothing wrong with that…to a point. But without a compelling reason to visit that site, it sits out there in limbo, like a sign reading “GOING OUT OF BUSINESS SALE” outside an electronics boutique in an isolated desert. Sure, it’s there…there’s value…and it sounds great…but who will see it? – Generating Website Traffic… and Loyalty – Tom Nixon – IdentityPR

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Review: Postling for Social Media Management

Postling is a web-based application for monitoring and managing brands on social media. It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). Postling is specifically targeted to local businesses who need to keep track of what people are saying about their business.  Here’s my thoughts…
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How-to: Use Netvibes for Social Media Monitoring

Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard.  Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between.  Here’s how to setup Netvibes for your own social media monitoring…
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