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Social Media

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Using Google Analytics to Measure Social Media Success

I had a free webinar today on how you can use Google Analytics to measure success in your social media strategy. I covered what to measure, some measurement basics, what it means to measure success and what Google Analytics can tell you about success in your social media plan.  My slides from the presentation are below.  I’ll work on making a downloadable recording available soon.  If you have any questions, please let me know!

Using Google Analytics to Measure Social Media Success

If you want to learn more, a great book on the topic is Web Analytics: An Hour a Day (amazon affiliate link) by Avinash Kaushik. I’ve read the book and I think Avinash does a great job explaining web analytics in an easy-to-understand manner, but also gives you good information to understand what’s going on in more depth.

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Social Media ROI

There are lots of different ways to measure social media ROI (return on investment).  Some are short term (increase in web traffic, mentions, leads, etc.), but many are longer term and thus much harder to measure.  Whenever you measure anything, you want to be very clear about exactly what it is you’re measuring and what it means.

This video, Social Media ROI: Socialnomics is by Erik Qualman.  He’ll give you some ideas of the longer term benefits of social media.

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Add a Little Fun into your Social Media Marketing

People like social media because it lets them speak and engage with other people (I know, obvious, right?).  So it makes sense that people are more likely to interact with businesses who act like people — who have a bit of personality — who like to have fun.  Sharpie, as in the pens, is doing just that, using their Sharpie blog as their main base of operations. Encouraging people to use their pens to make fun projects — or “random acts of self expression” — and share how they’re using Sharpie pens.
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