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Social Media

Sarah Worsham / Nov 15, 2013

How to Optimize Your Twitter Process

Twitter seems pretty self-explanatory.  You have something to say, and you tweet it.  But, really, for business, there’s some work that can be done to optimize your Twitter process so that it becomes an effective marketing tool and helps you connect with your customers in a meaningful way.  This presentation by Erica McGillivray is a great way to get started:

No Time Like the Present: Optimize Your Twitter Process for #isum13 from Erica McGillivray

Sarah Worsham / Nov 8, 2013

Will People Rate Businesses on Facebook?

FACEBOOK LIKE
FACEBOOK LIKE (Photo credit: owenwbrown)

Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages.  Obviously a star rating system isn’t a new innovation — it’s widely used on eCommerce sites.  Will people spend the time to rate businesses more than just a thumbs up (like)?  Or will this turn into another situation where businesses have to beg for ratings (or pay for them) in order to be seen as favorable? This sort of rating also seems to make more sense when you’re in the midst of doing business with a company, which rarely happens on Facebook.  What do you think?

Facebook is apparently testing displaying star ratings, out of a possible five in total, on Pages on the desktop version of its site, according to a reliable tip received by TechCrunch this morning. Screenshots and live testing show that Facebook has turned on the star rating display for at least a small subsection of users, providing information to network users that goes beyond the somewhat sentiment-deprived basic Like. — A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages by Darrell Etherington

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Sarah Worsham / May 22, 2013

When Corporate “Policies” Get In The Way of Passionate Customers

Deutsch: Ein Glas Nutella-Nussnougatcreme
Deutsch: Ein Glas Nutella-Nussnougatcreme (Photo credit: Wikipedia)
Every brand and company hopes to have customers so passionate that they want to celebrate their love with a special day.  Or do they?  When a company’s policies of protecting the brand get in the way of such enthusiasm, what is the cost?

[Read more…] about When Corporate “Policies” Get In The Way of Passionate Customers

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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