Usually when people come to a website, they’re looking for something. And they hope they can find it on the first page, but if not, most are willing to scan the page to see if there’s a link that may lead them there. This behavior really points out the importance both of properly organizing the information on your website, as well as having a navigation/menu system that people can quickly and easily understand.
[Read more…] about When They Can't Figure Out Your Site, People Turn to Search – Have One?
What does your paper business card look like? It probably has your name, your company logo, some contact information and maybe a quick tagline summarizing what your company does. People can find all the information they need to contact you just by glancing at your card.
I was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business. Shocking. Blogging is one of the easiest ways to have constantly updated content on your website. It’s a way to show off your expertise, have an opinion, and get noticed. I think blogging is extremely important for businesses, here’s why: