One way to increase the awareness of your products and services (and your brand) is to have your website and/or blog content show up on social networking sites such as Digg, Newsvine, Del.icio.us, etc. Users of these social networks will hopefully discover your useful content and visit your site – possibly becoming returning visitors and passing on your name to co-workers, family and friends. Social networking sites usually have different types of audiences, so it is worth investigating them to see which ones work best for your target visitors.
Here is an summary of some of the top social networking sites:
- Digg – Started initially in the tech industry as a way to link and rank news and articles and has quickly spread to gaming, and off-the-wall. Digg is trying to widen their audience, but in my experience, many business-related articles are quickly lost in their huge amount of submissions.
- FaceBook – Started as college students only, but now open to all. Best for connecting with long-lost friends and for networking with acquaintances. There are business networks and groups, but FaceBook does not make it easy to separate close friends with business networking acquaintances. One possibility is to create two personas – one for work and one for personal use. Posts from your blog can be displayed in your profile and you can create pages to promote your business.
- MySpace – Probably one of the more mainstream of the social networks, MySpace is heavily used by younger generations and by entertainment and music groups wanting to connect with their fans.
- LinkedIn – Targets business users who want to keep track of their networking contacts. Business can join and create groups to promote themselves.
- Del.icio.us – Is a link sharing social network where you can share links with notes and tags. Can be useful across multiple industries and a nice way to add more content to your own blog/site (check out their widgets).
- Technorati – Started as a way to view news on tech blogs (hence the name) and see their ranking (as a function of how many other tracked blogs link to them) – is now used across many industries for an overview of what’s going on in the blogosphere.
- StumbleUpon – Has a fairly general audience who use the site to ’stumble upon’ new content that others have submitted.
- Newsvine – Started as a sort of portal with voting for content from news organization, it now accepts content from anywhere, but still heavily favors news websites. May be worth a look for your business blog since you can also start your own column on the site.
- Sphinn – Targets Search & Internet Marketing Professionals.
As mentioned previously, it is also worth taking a look at industry websites to see if there are smaller niche social networks and communities in your own industry.
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A couple of other points.
My opinion, Newsvine and Digg lean pretty heavily to one side of the political spectrum. It seems that on newsvine that all the business related article were either anti-business and pro-progressive businesses. For instance, unless you are a concern that sells large SUVs, you actually may get a highly negative reaction if one at all, regardless of how great your story is.
Malcolm, Thanks for the excellent point.
It is probably worth “lurking” at a social network to see what it’s about before you decide to use it for your business.
Considering that there are now so many social networks catering to such a wide range of niches, my biggest problem is finding ones relevant to me and related to my specific interests or product niches. Google seems to be inefficient and returns alot of irrelevant results. A good resource that I use to find them is this search engine for social networking sites.
John,
Thanks for reading and for the comment. Have you had good luck with the social networks suggested by findasocialnetwork.com?
-Sarah
great site, very informative, Ryan Huckstep, Pres. & CEO of American Home Loans