Once you have your business blog set up, what should you write? We mentioned briefly in the Business Blogging Startup Guide that you should write about anything your customers would want to know, but what is that exactly?
Showcase Your Expertise
One of the easiest ways to get started is to write about what you know. Try to get tidbits of information out of your head and to your customers in short easy-to-understand posts. Come up with subjects that your customers would be interested in and then break them into smaller topics that you can cover in a series of posts. Write posts for whatever topics and subjects you mention on your business website, taking the time to explain them more thoroughly.
Tap Into Customer Support Requests
Both product and service companies get customer support requests. Take a look at what your customers are asking and cover issues on your blog. If there is a larger problem that affects your customers, address it frankly in your blog. Covering problems will help your customers help themselves. More importantly, you’ll let them know that you’re listening so they’ll be more likely to let you know when there is a problem.
Review Sales Info & Quotes
By taking a look at your sales information and quotes, you can find out what your customers are interested in purchasing right now. You can cover topics regarding those products and services to help customers make informed choices (just don’t sound like an advertisement).
Look for Hidden Gems
In all your sales information and other business statistics you probably have some hidden gems that would be of interest to your customers and to the industry. Maybe you also belong to an industry association that provides industry statistics you can summarize for your customers. Look for information that your customers may not be able to find elsewhere.
Have an Opinion
Take a look at industry trade sites and other blogs to see what’s going on. Feel free to choose topics and post your viewpoint on your blog. Blogging is about having a conversation and being able to easily find many different viewpoints on any one issue.
Ask Your Customers
This is an easy one. Just ask your customers what they’d like to know more about. Sometimes it won’t be a direct question about what to blog but a conversation you’ve had recently at a conference or networking event. If one person asks a question there are probably others who are interested in the answer.
Have a Conversation
Encourage your customers to comment on your posts. Listen to their opinions and answer them honestly. Ask for input with leading questions on your posts. Take a look at other blogs to see what people are saying about your company and address it on your blog. Having a blog is a great opportunity to connect with your customers.
Have a business blog? Where do you get writing ideas from?
(photo by hummyhummy @ Flickr CC)