Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out how to use, analyze and leverage all the data better and faster than competitors is going to be key. Knowing how to use business intelligence as a competitive tool is obvious. Understanding how competitors are using it, and how their methods are evolving will help a business stay ahead of the curve. Tableau Software has a great presentation on the Top Trends in Business Intelligence for 2014.