Now that you understand RSS, you can use it to syndicate your content to other places on the Internet. Part of your content strategy should be syndicating or publishing your content in multiple places online. The more places you can use the same piece of content, the more return you’ll get for your effort. Here are some places to consider:
- Twitter – Using Twitterfeed you can automatically tweet the title and a link to any of your content (website, blog, delicious) that has a RSS feed.
- LinkedIn – LinkedIn has added the ability to add blog and twitter content (both of which have RSS feeds) right to your LinkedIn profile.
- FaceBook – There is a Twitter application that will send your tweets right to your Facebook page (as status updates) and with Notes you can have any RSS feeds show up as well. If you create a page for your business, you can have your content show up there as well.
- BlogCatalog – A social network to connect with other bloggers, use your rss feeds to syndicate content from twitter, your blog, delicious, etc.
- MyBlogLog – Another social network to connect with other bloggers.
- FriendFeed – An easy way for your friends and connections to see all of your content from various sources in one place.
- Plaxo – A Business social network, you can syndicate content from your blog, twitter, etc. using your RSS feeds.
- Your Social Networks – Many social networks will allow you to add a feed to your content. If not, consider copying and pasting your content to show up on your social networks.
The more places your content is, the higher chance you’ll be able to provide some useful information to a potential customer. Keep in mind that your content needs to be useful to others – not just marketing or PR.
(photo by soundman1024 @ Flickr CC)
Technorati Tags: content, rss, content strategy, strategy, internet marketing, internet business strategy
RSS, or Really Simple Syndication, is a way to automatically syndicate your content in ways that other people can easily read or aggregate it. RSS is formatted in XML which allows your feed to be published once but viewed by many different programs. If you have a blog on WordPress or Blogger (and others) or use Twitter, then you already have RSS feeds. If you subscribe to blogs using Google Reader or iGoogle, you are subscribing to the RSS feeds from these blogs.
A website may have a feed, but it may not be obvious – try subscribing to the website using Google Reader or iGoogle – both will try to find the feed for you.
Having a content strategy is important for businesses because it provides a plan for using their website and the Internet to reach business goals. Most businesses will have goals around increasing sales, improving customer loyalty and brand reputation, and decreasing customer support costs. These can all be accomplished online and on your company’s website and having a good content strategy will help. First step is to consider the questions from yesterday’s post. Once you’re ready to proceed, here’s an example how you might implement a content strategy: