As we discussed in our previous post on traffic, there are three ways to increase sales on a website: 1) increase qualified traffic (number of potential customers), 2) increase the number of conversions (sales) or 3) both 1 and 2. This list focuses on ways you can increase traffic or conversions. A good strategy would be to pick a mixture you’re comfortable with and continue to add to it as you see success.
- Increase your advertising budget
- Expand the keywords you target with Search Marketing
- Use/Expand Affiliate Marketing
- Purchase ads on niche websites
- Write articles with valuable information for your potential customers
- Start a blog
- Join social networks and start conversations in your areas of expertise
- Advertise on social networks
- Allow customers to rate and comment on your products & services
- Create a FAQ section on your website
- Add a discussion board to your website
- Start a podcast
- Target your marketing message to your audience
- Change to a customer-centric design
- Add support information about all your products and services
- Make it easy for customers to contact you with questions or concerns
- Create an ongoing newsletter
- Offer a free product or service in exchange for contact information
- Update your website design to a professional, modern look
- Add a sitemap to make it easy for customers to find information
- Include a search function
- Use structured menus instead of drop-downs
- Organize your website information intuitively
- Add contact information throughout the site
- Use a creative, but professional color scheme
- Incorporate all the information needed to make a purchase decision on product and service pages
- Solicit customer purchases from every product and service page
- Tout company accomplishments on homepage
- Announce company news through press releases
- Optimize your website copy for search engines
Do you have more ways to increase sales on your business website? We’d love to hear them in the comments below.
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(photo by timparkinson @ Flickr CC)
Technorati Tags: seo, search engine optimization, internet strategy, internet marketing, internet consulting