You’ve heard it before – content is king. Well without regularly updated useful content your business website will stagnate. It’s the end of the year and a good time to reflect on how you’re using your website and the Internet to further your business goals. Take a few minutes to think about how you can use content to help your customers and further your goals. The good news is that content strategy can be cheap (in dollars) to implement and can provide excellent returns on investment (helping you reach your goals). Here are some questions to consider in your content strategy:
- What goals are you trying to reach with your content?
- How will you measure your progress towards those goals?
- What content should you provide?
- How often will you post new content?
- What types of content will you post (text, audio, video, images)?
- How will you use your content and get your message out to your customers?
- How will you connect with your customers and have rewarding, useful conversations?
In the next few posts I’ll give you an example of a content strategy that can work for any business and how to measure progress towards your business goals.
(photo by Mark Coggins @ Flickr CC)
Technorati Tags: content, customer-centric,content strategy, strategy, internet marketing, internet business strategy