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Sarah Worsham / May 12, 2009

Social Networking for Referrals

referralsathenaspixMany companies get the highest conversion rates (and best customers) from referrals.  People tend to trust their friends, family and colleagues over companies – that’s a given.  So, it may be in your company’s interest to use social networking to gain referrals.  Like networking in person, social networking for referals involves quite a bit of relationship development and communication.  People need to get to know you before they’ll be willing to recommend you to anyone else.

Social networking for referrals also means being on the networks where your potential referrals will be.  And if you provide products and services to other businesses – this probably means other businesses.  So, for this social networking purpose, it’s not about where your customers are on the social networks – it’s about where the referrals or other businesses are.  This means it may make sense to dedicate some resources (time & effort) to networking and building relationships on business networks.

So if your business relies heavily on referrals for new sales, you may want to look where your potential referrals are, instead or in addition to where your potential customers are.

(photo by Athena’s pix @ Flickr CC)

Technorati tags: social networking, referrals, leads, business, lead generation, marketing

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Filed Under: Marketing, Social Media, Social Networks, Strategy Tagged With: Business, lead generation, leads, Marketing, referrals, Social Networks, Strategy

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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